seeing through your audience’s eyes
Seeing Through Your Audience’s Eyes: Part of the “Back 2 Basics” Series
As part of the “Back 2 Basics” series, this Grounding Visions episode is all about shifting your perspective when it comes to how you see your communications—and how doing so can help ensure that your marketing not only makes sense to your audience, but that it speaks to them.
You can also listen and subscribe to Grounding Visions on Apple Podcasts and Spotify.
In this episode, we talk about the importance of looking at your communications through the viewpoint of your audience on both a practical and an impactful level. I offer simple reflection questions and provide examples as to how you can incorporate this perspective shift to spot missing crucial information, to make sure your work can be engaged with (and invested in) and to craft more meaningful messaging that calls to the folks your work is for.
Stay tuned for the next "Back 2 Basics" episode, where I'll be exploring how to build beautiful, functional websites that support your amazing work!
Mentioned in this episode:
1:1 Consulting Packages to support you in building and implementing your marketing plan
“24 Ways to Boost Your Visibility in 2024” episode from Off The Grid podcast where Amelia breaks down differences between your audience, community and clients/customers
My piece in the Double Gemini substack newsletter from Stained Ghost, where I go deeper into why it’s essential to hold the energetic sovereignty and boundaries of others in how they are experiencing and using media
Linktree for sharing multiple links on your Instagram page
For more support and inspiration:
Follow @society.of.air on instagram
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Society of Air is a project of Stained Ghost, brought to you by Holly Hilgenberg, artist, community builder and creative communications practitioner
Follow @stainedghost on instagram
Double Gemini substack newsletter
Theme music and production support by Chris Rose of Robust Worlds
